For Investors

Replayable: Replay Your IT™ is an Alpharetta-based IT software company specializing in proprietary hyper-automation software for medium to large enterprises. The firm aims to replace manual, error-prone IT service management processes with a "record and replay" system that significantly reduces operational costs and enhances efficiency, with IP-protected solutions currently in development.

1. Mission

To empower the Fortune 500 enterprises in delivering error-free, secure, efficient and scalable IT service management at a fraction of the cost, from both technology and personnel perspectives.

2. The Problem Statement

Currently, the IT professionals resolve ServiceNow Incidents and run Change Requests manually. Those consume as much as 90% of the IT administrators' workload, sometimes on weekends, holidays, and off business hours. The process is time-consuming, delay- and error-prone, not to mention the obvious reliability, security, and scalability issues. On top of the added expense of hiring and training employees to undertake repetitive IT tasks, this can introduce errors that create outages.

The cost of personnel: In IT Total Cost of Ownership (TCO), software license costs represent a minority of the total spend, with personnel and operational costs for maintenance and support forming the largest component. Licensing typically accounts for only 20–30% of the total lifecycle cost, while the remaining 70–80% is attributed to personnel-heavy activities like patching, upgrades, fixing software bugs, implementations, data migrations, and ongoing support.

The cost of downtime: For large companies, the financial impact of IT outages has escalated significantly, with current averages reaching approximately $23,750 per minute in 2024 and 2025. For the Global 2000, these disruptions collectively drain an estimated $400 billion annually, equivalent to roughly 9% of their total profits.

The cost of errors: For large enterprises, IT service delivery errors cost an average of $9,000 per minute. In some cases, major errors can be catastrophic; for example, a high-profile operational failure at Southwest Airlines cost an estimated $725 million in lost revenue plus $140 million in fines. In addition to monetary losses, IT service delivery errors cause reputational damage, which results in stock prices fall and high customer churn. For instance, 85% of shoppers report they will not return to a retailer after a single poor delivery experience. There is also the aspect of product or feature delays, which always leads to lagging behind the sufficiently automated competition.

3. The Solution & Unique Value Proposition (UVP)

The Philosophy:

Most skilled IT labor is becoming a commodity, similar to electricity, gas or water. That means system, database, network, storage or other type of IT services administration are being replaced by code. These highly paid occupations are digitized and offered as premium add-ons to a Cloud service subscribtion. Flip a switch, and voilà: you’ve just rented a 100-person team of top-notch system or database administrators at a fraction of the cost and with less headache than a human team. Jobs that once disappeared over time include lamplighters, telegraph operators, and human computers (the NASA employees who back in the 1940s-1950s performed calculations on graph paper — calculations that today any cell phone can do in nanoseconds, instead of weeks). Those jobs became obsolete because something—a process or device—could perform them faster, cheaper, or better (or all of the above). In the IT realm, that was impossible when hardware was physical. The hardware needed a person to provision and maintain it. But now, with servers, routers, and switches reduced to simple JSON code, the jobs that maintained them and ran software on top of them will become the same - code. That is what our product does. Makes IT administration a commodity.

The Solution:

Hyper-automation, or closed-loop automation, is similar to putting most of IT service management on autopilot. The following 3 mins video explains the difference from conventional, or open-loop automation.

The Benefits:

Companies at the forefront of automation adoption and data-led innovation are already reaping outsized rewards, reporting 72% greater annual net profits and 17% more annual revenue growth than peers. Momentum is spreading, with 92% of C-suite executives expecting to digitize their organization’s workflows and leverage automation by 2026 [ref].

IT services automation provides measurable improvements across operational speed, cost efficiency, and service reliability.

Operational & Speed Metrics

  • Faster Resolution: Incident management automation can lead to a 35% reduction in Mean Time to Resolution (MTTR).
  • Increased Productivity: Automation can save organizations up to 77% of their time on manual workflows.
  • Rapid Provisioning: Automated onboarding can increase new hire productivity by 30% within the first month.
  • Ticket Handling: Up to 69% of IT tickets can be resolved entirely through automation, particularly simple tasks like password resets.

Financial & Cost Benefits

  • Reduced Operational Expenses: Hyperautomation can lower operational costs by as much as 30%.
  • Labor Savings: Finance departments can save approximately 25,000 hours of avoidable rework annually, valued at roughly $878,000.
  • Error Mitigation: Organizations implementing IT automation report a 30% decrease in error rates.
  • Service Outage Impact: Automation helps avoid IT outages, which cost over 60% of companies at least $100,000 per incident.

Workforce & Security Statistics

  • Strategic Focus: IT departments using automation spend 20% more time on high-value strategic initiatives rather than maintenance.
  • Security Risk Reduction: Automated offboarding processes can decrease security risks by 25% by revoking access immediately.
  • Audit Preparation: Companies using automated cybersecurity processes see a 50% reduction in the time required for audit preparation.
  • Employee Satisfaction: Approximately 88% of employees report higher job satisfaction when automation is used to streamline their workload.

4. Total Addressable Market (TAM) for IT service automation (2025–2026)

Our products and services can be assigned to the following markets.

  • Automation-as-a-Service (AaaS): This market is valued at $12.78 billion in 2026 and is projected to reach $40.4 billion by 2031. Other estimates suggest a smaller 2025 base of $8.72 billion, growing to $10.89 billion by 2026.
  • Intelligent Process Automation (IPA): Focusing on the integration of AI and RPA within IT and business operations, this segment is estimated at $16.16 billion for 2025, with a projected climb to $44.74 billion by 2030.
  • Cloud IT Service Management (ITSM): The cloud-based portion of the market is valued at $11.09 billion in 2025 and is expected to reach $23.04 billion by 2031.
  • Broad Professional Services Automation (PSA): Research indicates a much larger 5-year TAM for cloud-based PSA software, estimated at over $170 billion through 2026.

Market entry point: Our focus is on the users of ServiceNow. This market accounts for 85% of the Forune 500 companies and approximately 8,400 companies [ref]. The following is a breakdown of the customers by industry. However, our focus are the companies with the headcount exceeding 5,000 employees, primarily in the information technology, banking/investment, insurance and healthcare industries.

Here is the breakdown of our target market by industry:

Industry Estimated # of Firms Key Characteristics
Healthcare ~2,400 – 2,800 The largest growing sector, dominated by massive hospital networks (e.g., Mayo Clinic, HCA) and health systems.
IT ~1,400 – 1,700 Includes software, hardware, and internet services; highly concentrated among "Big Tech" and global IT consulting.
Banking/Investment ~1,000 – 1,300 Often grouped under "Finance." Dominated by major national banks (JPMorgan, BofA) and large investment firms.
Insurance ~700 – 900 Highly consolidated with several massive carriers and health insurance giants (e.g., UnitedHealth, CVS Health).

5. Competition

The following companies already provide ITSM automation services to businesses.

Company Revenue (2024-2025)/Market Share Focus
ServiceNow $13.28bln/44.4% The primary leader in Agentic AI and autonomous IT operations, serving as a central hub for enterprise service automation. It provides a platform for building custom automation workflows.
Atlassian $5.22bln/20% Known for its Jira Service Management platform, Atlassian emphasizes product-led growth and AI-powered knowledge management through tools like Rovo.
BMC Software $2.3bln/23% Its Helix platform is a core competitor to ServiceNow in SaaS-first autonomous IT operations.
Broadcom (CA Technologies) $27bln/Unknown Broadcom's software division offers CA Service Management and Automic for high-end IT service automation and monitoring
Ivanti $1bln/Unknown Focuses on modernizing legacy ITSM systems with real-time device management and event-driven automation workflows.
Microsoft SCSM Unknown/0.15% Integrates System Center Service Manager (SCSM) with Azure Monitor and AI-powered Copilot for cloud-native automation.

The main trait among these automation providers is that they require the prospective clients to adjust their business and IT processes to fit their software or platform technical constraints. For example, the automation-as-a-service providers ask the customer to remotely connect their infrastructure or provide superuser credentials over the network. That requirement alone rules out a good 2/3ds of large banking or insurance companies because of their strict security auditing rules. Each such audit violation may lead to a multi-million dollar contract loss for the prospective customer. In the healthcare industry, the requirements are even more severe. For instance, no third-party entity (hardware, software or even personnel) may have access to Protected Health Information (PHI). But unlike the financial institutions, there are criminal penalties that are imposed on the prospective client, in addition to multi-million dollar fines and irreparable reputation damages. This constraint, again, rules out a good 2/3ds of small to medium healthcare organizations, and almost all of the large medical field enterprises.

For the most part, existing automation products tend to be built around a technology, a product, or a vendor. Those software makers get all excited by some new tool and go around looking for problems to solve, and bill for. Unfortunately, the large clients have spent decades building their business and IT infrastructure processes. They are very unlikely to bend them to fit an automation provider's software requirements, like automated remote connections or allowing a third-party software or personnel to view or edit PHI without prior written consent. That is why most of the current open-loop automation software end up supporting either smaller companies, which do not have established or strict business rules yet; or limited scope, small projects for the larger enterprises. The automation of customers' main operations remains unreachable for current automation vendors.

Our hyper-automation is fundamentally different. It is built around the customer, not some de-jour technology that may or may not last out the year. We help clients to do more with fewer resources (both technology and personnel), and get much better at it. Here is a short pitch for our automation clients: "Give us a tiny LINUX box and our software will make you four times as productive, while cutting your ITSM expenditure and personnel by as much as 85% within 6 months or less; no personnel training, no process adjustment, business as usual - the only change is you start assigning your Incidents and Change Requests to our software which appears as an employee in a familiar ServiceNow interface. In a year, most if not all of your ITSM work will be on autopilot, the Incidents will be autoresolved and Change Requests will be auto-approved/executed". The following table explains the difference between the current competition and us.

Aspect Current ITSM automation providers Replayable: Replay Your IT
Who benefits Helps IT administrators Helps management by replacing the IT admins
TCO of existing IT assets No difference Decreased $
IT personnel training Extensive No training
Personnel count Increased (need to hire more admins expirienced in open-loop automation) Decreased (the automation software acts as an employee or dept it replaces)
Level of automation Technical task or subtask Business process
Code reuse Single-Use Reusable
Organizational span One task or even step performed by an administrator responsible for specific tool or software Business process spanning multiple departments, BUs, Cloud/technology/vendor teams

6. Business Model & Traction

Revenue Streams: Please refer to the "Demo" and "Buy" pages for product demonstrations, versions and license fees we plan to charge.

Software sales: we plan to reach $839,983,200 in yearly software sales by 2031. The calculation method: (software license ($49,999) x 20% of total US market of 8,400 companies).
Consulting: half of the yearly software sales, or $419,991,600 per year
Technical support: approx 20% of software sales or $167,996,640 yearly
Licensing: approx. 30% or 251,994,960 yearly
7. The Team & The Ask
  • Team: This technology is a brainchild of Vlad Grigorian. Vlad has more than 30 years of IT experience, specializing in Oracle databases, replication and hyper automation.
    He has worked for many US blue-chip companies and enterprise software makers, including Oracle's elite consulting division ATS (Advanced Technology Services) for many years. His most recent position was with JP Morgan Chase as a VP / Lead of Infrastructure Engineering.
    Vlad had the honor of serving on the President Clintons' CDC Federal Immunization Registry initiative as an expert witness. His prior inventions include the AI vector database engine patent, which enables semantic searches based on the meaning of data, rather than just RDBMS keywords. Vlad submitted the patent application more than 15 years ago, when the terms "vector", "database" and "AI" weren't even used in the same thought or sentence, much less so in the same product. Now this technology powers most of AI engines, not just Oracle's. Vlad's application was abandoned due to a lack of financial support.
  • Investment Ask: We are looking for $250,000 for a 5% stake in the company. The company has no office or personnel expenses, and there are no salaries to be paid to the founder, no monthly burn at all. The entire amount will be spent on hiring contractors to develop to complete the Free tier of products and start developping a Beta-version of the software, provide marketing and IP support. Simultaneously, hyper-automation consulting services will be offered at a premium. Once the technology gains more traction within a year or two and software reachrs a production stage, a full time, dedicated team will be hired.

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